The Theory of Creativity


2:55 / 17:52

The Theory of Creativity | Duncan Wardle | TEDxAUK

TEDx Talks, Published on May 4, 2018

Duncan Wardle believes everyone is creative, but that it's getting harder to convince people of that. On the TEDxAUK stage, he talks about the importance of creativity and why it will be the one core human element to compete in a world that is becoming automated faster than we can think. Duncan Wardle is the former Head of Innovation & Creativity at Disney and founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.